Pictures to Profit: A Photographer's Guide to Business Without the BS

Ditch the Starving Artist Act: Step Up, Stand Out, and Stay Booked as the Profitable Photographer You're Meant to Be!

Frustrated by an empty calendar and what feels like a feast-or-famine photography business. You're not alone, and the roadblocks don't stop with booking enough clients to be profitable. You might also be:

❌ Grappling with the realization that stunning photos alone don't equate to a steady stream of clients

❌ Realizing the complexities of running a business that can overshadow your passion for photography

❌ Seeing others filling their calendars, while you're left wondering why you can’t book anything

❌ Doubting your pricing strategy, wondering if you're undercharging or overpricing

❌ Completely overwhelmed with marketing, feeling like you're shouting into a void

❌ Comparing your behind-the-scenes to everyone else’s highlight reel, questioning your progress

Now, imagine every ding on your phone is a new booking, not just another email telling you that you're 'too expensive.' It's the sound of your photography business thriving, of clients who value your art and are eager to pay for it. Picture this reality for yourself, where you:

🎉 Confidently price your photography, knowing you're worth every penny

🎉 Have a brand so compelling, clients can't wait to work with you

🎉 Master the art of marketing, making 'feast or famine' a thing of the past

🎉 Create a workflow so efficient, you have more time to focus on what you love

🎉 Build a portfolio that makes clients say 'I need this photographer’

This isn't just a dream.

It's what your photography business can be with the right strategies and mindset in place. But, how do you make it happen? Introducing…

A BUSINESS COURSE FOR PHOTOGRAPHERS

The Business Blueprint for Photographers

Dive into a meticulously crafted online course designed exclusively for photographers who are ready to evolve their passion into a prosperous business. The Business Blueprint isn't just another course; it's a business growth voyage through the heart of photography entrepreneurship.

From the foundational elements of branding to the advanced strategies of sales and marketing, this program covers every corner of business acumen needed to thrive in today's competitive landscape.

Whether you're wrestling with defining your brand's emotional appeal, puzzled by pricing structures, or navigating the intricate dance of client relations, this blueprint lays it all out.

With modules dedicated to building your framework, refining your sales psychology, optimizing workflows, and mastering marketing, we leave no stone unturned.

Learn not just to survive but to flourish in the photography market, transforming every "you’re too expensive" into a resounding "how do I book?".

I’m Lauren Grayson, and if you are currently wondering why you should trust ME with your photography business success…

Navigating the business side of photography can feel like wandering in the dark.

I've been there—starting as a single mom with nothing but a crop sensor camera and a laptop with a broken 'e'. Faced with an uncertain future after losing my job, I dove headfirst into the world of entrepreneurship, learning from the ground up what it takes to turn a passion for photography into a lucrative business.

My journey wasn't easy.

There were no shortcuts or secret formulas, just hard work, failure, and a relentless pursuit of knowledge. I absorbed everything I could from business and marketing experts across various industries, applying those lessons to my unique challenges as a photographer.

This journey transformed my life, taking me from eviction notices to earning triple my former income as a full-time photographer.

Now, over a decade later, I've fine-tuned my approach, making a name for myself and helping others do the same.

My course is the culmination of everything I've learned—the course I wish had existed when I was starting out.

It's designed for photographers like you, who dream of a financially rewarding career but feel overwhelmed by the business side of the craft.

I know this blueprint works because it's based on real-life experiences—mine and the many photographers I've mentored to success.

As an expert in my field, I’m here to guide you through the same transformation, from uncertainty to a thriving, prosperous photography business.

But, don’t just take my word for it…as they say…take theirs below!

That’s What She Said…

  • I decided to take this course because I took another course by you when I first started and it changed everything for me, so I felt like this would help me get out of my rut! I took marketing in college so it was all an “oh shit, I remember this, why haven’t I been doing this?!?” I don’t know why I was never able to have it cross over to my business. This course was awesome because it’s everything important broken down into understandable dialogue and makes it easy to understand how to implement it in your photography business. I think the referral program will be a big game charger as well as raising my prices to attract my ideal clients!

    Taryn S.

  • I would tell someone considering this course, Do it NOW!! I learned soooooo much more than I expected to! It really helped me reevaluate where I was with my business and where I want to go now. Since this program, I've created prep guides, a style guide, feedback forms and just started using the gift vouchers for referrals! Before the Business Blueprint I struggled with organizing my workflow. I was doing every step individually for each client, without seeing the big picture of how to streamline the process. Now I feel much more organized! And I feel like the gift vouchers set me apart from other photographers in my area!

    Amanda P.

  • Before this course, I just kept doing what I was doing and didn’t try to change anything. I would listen to free podcasts and stuff, but I was still just doing what I knew, which wasn't working for me very well. During the course, I really narrowed down my brand and my ideal client and that was the first time I could clearly visualize both. Already I’ve implemented soft proofing, new branding, and figuring out my ideal client so I know who to market to. I have noticed more engagement on social media and inquiries are booking more than before. Clients are happy with the communication and quicker galley delivery! I loved how open you are with everything. I loved the content, because even though I have heard some of it before, you really made things click with me so I could actually make it work for me.

    Melissa C.

But, what’s Inside? The nitty gritty…

If you’re anything like me, you want to know EXACTLY what is inside a course before you buy it. So, here it goes!

THE PROGRAM BREAKDOWN: WHAT YOU ARE GOING TO LEARN INSIDE!

MODULE ONE: CONSTRUCTING YOUR BRAND’S IDENTITY

  • Branding Introduction: Discover the four essential branding pillars that will set your photography business apart

  • Emotional Branding: Learn to infuse emotional elements into your brand, creating deeper connections with your audience

  • Visual Branding: Master the art of visual consistency across logos, colors, and design to make your brand instantly recognizable

  • Story Branding: Craft a compelling brand story that resonates with clients and elevates your market position

  • Foundational Branding: Align your photography business with core values, mission, and vision for strategic growth

  • Defining Your Ideal Client: Identify and connect with your perfect client through targeted market analysis and persona building

  • Fear Comparisonitis, and Imposter Syndrome: Overcome creative entrepreneurship fears and build confidence in your unique value

MODULE TWO: LAYING THE FINANCIAL FRAMEWORK

  • Money Mindset: Shift your financial perspective to invite abundance into your business 

  • Expenses 101: Navigate the essentials of cost management for profitability

  • Pricing Structures for Photographers: Craft pricing strategies that reflect your worth

  • Sales Without the Sleaze: Embrace authentic selling techniques that feel natural and effective

  • Pricing for Profit: Implement strategic pricing to enhance your earnings guilt-free

  • Pricing Menus for Photographers: Master the psychology behind pricing to boost sales

MODULE THREE: ESSENTIAL WORKFLOWS & SYSTEMS FOR PIPELINING SUCCESS

  • Client Communication: Perfect your client interactions for lasting impressions

  • Customer Service: Elevate your service to turn clients into advocates

  • Workflows & Systems: Establish efficient systems for smooth business operations

  • Contracts & Policies: Protect your business with clear, concise legal frameworks

  • Welcome Guides & Client Prep: Create informative materials that prepare and impress clients

MODULE FOUR: ELEVATING YOUR MARKET PRESENCE 

  • Email Marketing: Utilize email to engage and expand your client base

  • Network Marketing: Leverage relationships for mutual business growth

  • Content Marketing: Drive sales through compelling storytelling and valuable content

  • Referral Programs: Encourage word-of-mouth marketing with strategic incentives

  • Social Media Marketing: Master social platforms for impactful brand presence

  • Search Engine Optimization: Optimize your online content for higher visibility and traffic

The Blueprint in Action

Real Students - Real Results

BRANDING. PRICING. SALES. PROFIT. WORKFLOWS. AUTOMATIONS. MARKETING. IDEAL CLIENTS. MINDSET. COMPARISON. EXPENSES. SYSTEMS.

BRANDING. PRICING. SALES. PROFIT. WORKFLOWS. AUTOMATIONS. MARKETING. IDEAL CLIENTS. MINDSET. COMPARISON. EXPENSES. SYSTEMS.

A Comprehensive online course that will actually teach you everything you need to know to hold more meaningful family sessions as a photographer.

No fluff. Just the important stuff to help you gain confidence in your skills as an artist, so you can be paid, booked, and successful.

INCLUDED INSIDE:

  • 3 instructional videos

  • 6 behind the scenes videos shooting real families

  • 20 editing videos including workflows and tips in both Lightroom and Photoshop

  • My custom Lightroom presets and Photoshop actions I use in the editing videos

  • A digital version of my workshop workbook with all of my best prompts, poses, and more!

✺ Frequently asked questions ✺

  • As long as the online program exists! I don't have any plans on removing the course, but if I do, you will receive plenty of notice and be given the option to download all of the materials to keep forever before I do.

  • Due to the digital nature of this product, refunds are not available. If you have any questions prior to purchasing or aren’t sure if this is for you, please reach out to lauren@laurengrayson.com with questions.

  • At this time no, this is a very full and comprehensive course, and while marketing trends shift with times, the core principle of business and pricing never do! So, this program is filled with core content that doesn’t go out of style.

  • As soon as you check out you’ll get immediate access to the entire course. While I suggest you take it in order, I realize you may want to skip around and take what you need. If you have limited time, then take the lessons that are most important to you. All workbooks and videos are available immediately through a platform called Thrivecart where you will create a log in and password.

  • Great question! I’ve had photographers who haven’t even officially started their business yet all the way to photographers who have over 10 years of experience. And all have given me the feedback that they’ve learned new things. Those who are more experienced will probably have heard some of the material before, but it’s good to hear it again or in a new way. Those who haven’t yet started a business or are within the firs 5 years or never have taken the time to learn about business and marketing, will learn a ton in this!

  • No, this course is go at your own pace. I do offer one one one services OR The Membership is definitely a GREAT additional add on to this program. The Membership is ongoing community and support with 2 group calls a month, office hours with me, and more! The Membership is the perfect addition to this program.