Must Have Photos at Your Branding Session | Featuring Rachel from Rooted Pelvic Wellness in Akron, Ohio
I’m sharing Rachel from Rooted Pelvic Wellness’s branding photos with this post where I want to talk about the essential photos during your brand session!
When it comes to personal branding, every image counts.
A professional branding session is much more than just a series of headshots—it’s a strategic process designed to capture the essence of you and your business.
Whether you’re a solopreneur, a small business owner, or a professional stepping up your personal brand, understanding the types of photos you need can transform your digital presence.
Here’s a breakdown of the top photos every branding session should include and why they’re crucial for your business.
PS - If you are in the Akron, Ohio area and looking for a Pelvic Floor Therapist, Rachel is amazing, and can be found HERE!
The Professional Headshot
Purpose: Except, with me, these are not just any headshots. Tailored to reflect your professional persona, they should convey your confidence and competence. These images are ideal for LinkedIn profiles, company websites, and any professional bio where a first impression matters! Yes, every brand session comes with a few images where you look and smile, but we need more than just this!
Detail Shots
Purpose: Details matter in branding. Close-up shots of the tools you use, your hands at work, your office setup, or branded materials like business cards and stationery add depth to your story. These shots are excellent for social media, especially platforms like Instagram, where visual flair counts, and they can enhance blog posts and web pages by breaking up text and adding interest. Basically, these are your BETTER THAN RANDOM STOCK IMAGES photos.
Lifestyle Shots
Purpose: These are more casual and are designed to showcase your personality and style. Lifestyle shots might include you in your work environment or enjoying your favorite work-related activity. They help humanize your brand, making you relatable and approachable. Use these on social media, in about sections, or in promotional materials to connect on a personal level with your audience.
Action Shots
Purpose: Action shots capture you in the process of working or engaging in an activity central to your business. Whether you’re consulting with a client, crafting a product, or delivering a service, these photos offer a dynamic glimpse into your daily operations. They’re perfect for website pages that describe your services, blog posts, or even instructional content.
Why a Branding Session is Essential
Investing in a professional branding session gives you a diverse portfolio of images that can be strategically used across different mediums. Each type of photo serves a specific purpose and helps in various aspects of your marketing and brand representation. With a well-rounded set of images, you can ensure your brand is consistently represented in all your communications, attract the right clientele, and convey your professional identity effectively.
Whether you’re updating your website, posting on social media, or creating marketing materials, the right images will make your brand stand out and speak volumes. If you’re ready to take your brand to the next level with a professional branding session, reach out today, and let’s craft the visual story your brand deserves to tell.